Crafted a targeted advocacy strategy grounded in collaboration and relationship-building.

We developed a targeted plan to guide advocacy efforts focused on research and innovation – two areas where MCA has demonstrated strong leadership and expertise. To provide clarity and focus, we defined advocacy as:

Actively supporting and promoting the interests of our 7,700 farmer members by influencing science and innovation investment policies and practices to create a favourable environment for them to be more productive, sustainable, and competitive